Are You a Rabbit or Turtle?

Trust me…being a turtle in this case is a good thing and will help you in the long run.

The biggest mistake you can make in your IM career is to use PLR material as is.  If you want to make quick fast money, then sure go right ahead. But remember that the quick money is just like the name says…quick. After maybe a few sales, you won’t be able to make any more money and all that effort will be wasted. You will also harm your reputation in the process.

There are 2 types of business models when it comes to PLR material.

Quick and fast (Rabbit): This model depends on quantity not quality. Use the articles or e-books to create as many sites as you can.  You can set up blogs with the PLR articles and upload them one per day and use a PLR eBook as a free incentive to get email subscribers.

You will have to monetize everything on your site. You can repeat this process for multiple niches. But after a while other people will post the same PLR articles and e-books and Google will mark your site as duplicate content and won’t rank it. People will stop following you because they won’t be getting any value from you.

I did try this strategy and didn’t like it so much. In my opinion, it’s best to be the turtle when it comes to internet marketing.

Slow but steady (Turtle): This model depends on the quality of your product not the quantity. Use the PLR material as a guide.

– Rewrite parts of the article before you post it on your blog

– Read the ebook and add some of your personal touches

– Change the graphics of your ebook. You already have the template, just tweak a few things and create a brand new product.

It is not easy being a Turtle in this fast pace world but it will definitely be worth your time. We all know that Fairy Dust is not easy to make 😉


  • Felix Jarusewic

    Reply Reply July 18, 2016

    Hi Shreya,
    I agree with your analogy. Using PLR without modifying to give it your own unique voice will trip you up eventually.It is okay for research and an outline, but it is still not original material.

    We are trying to build an audience that knows, likes, and trusts. Using someone else’s material in a raw form lures the reader into thinking that they may be “learning” you, but in reality, you are imparting a false notion – notice I sidestepped the word “FRAUD”.

    Once the reader senses the truth and realizes you have duped them, you have lost any opportunity to gain their trust.

  • Elan Chalford

    Reply Reply April 1, 2017

    It’s hard to believe the fast and dirty approach even works in the short run.
    Blogging tradition includes self expression in the beginning.
    That was the motivation. The make money thing came later.

    And recall that Thoreau said trade spoils everything.
    I wouldn’t go that far myself, but I’m still cautions about
    being the guy that pushes crappy stuff.

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